Inspiring Commerce

Social media best practices you need to know

by Carl Natale on December 20, 2010

Can you guess where I was Friday? Let me describe the scene. I sat at a table with about six other people. We had a few conversations. Some were about business. Some were about holiday shopping. And some conversations were more like debates. There were probably about seven tables in the room hosting similar conversations. […]

Print Friendly, PDF & Email

Are your customers creating signal or noise?

by Carl Natale on December 17, 2010

Have you tried Qik? It’s a video network and mobile app. It (and a few more apps) make it easy to take video with your smartphone and put it on the Internet. Live. Once you figure out how video works on your phone, it will be easier for you to post video than it will […]

Print Friendly, PDF & Email

A community for Santas – What could go wrong?

by Carl Natale on December 16, 2010

Even though you have a great idea for a community, it doesn’t mean it’s going to be all holiday spirit. You never know what you’re going to get. It could be the greatest gift to mankind. Or a place for Scrooges to hang out.

Print Friendly, PDF & Email

How to find blog ideas when inspiration is lacking

by Carl Natale on December 15, 2010

I don’t know what to write today. I have no blog ideas. So I’m going to skip writing today. I tried. Honestly. Here’s where I looked: RSS Feeds: I have an impressive library of RSS feeds that I monitor. That’s where I found this great post on finding blog ideas from  Duct Tape Marketing. Which […]

Print Friendly, PDF & Email

Is Facebook really necessary?

by Carl Natale on December 6, 2010

I’m usually in favor of starting the day with a good breakfast. But I have trouble swallowing this premise today: “Your business can’t afford to not have a Facebook presence.” via Secrets to Using Facebook to Market Your Business. Really? You know me. I’m a social media kind of guy. But I have to wonder […]

Print Friendly, PDF & Email

Fight bad reviews with content

by Carl Natale on December 3, 2010

There is a family-owned business in Portland that I love. The service is good. They have the best quality products. I can’t find anything like it in Maine. Not everyone agrees. Someone has a beef with them. And this anonymous person wrote about it in a strange place on the Internet. Not in a blog. […]

Print Friendly, PDF & Email

What does a glossary define?

by Carl Natale on December 2, 2010

It’s like I’m speaking a different language. I use words common in fields I follow that you don’t understand. You’re not stupid. You just don’t expose yourself to the same content I do. That’s why you read this blog. To find out what I learn. It doesn’t help that I use words I make up […]

Print Friendly, PDF & Email

How to post strong holiday sales

by Carl Natale on November 26, 2010

Happy Black Friday. It seems like a strange way to work off the Thanksgiving feast calories. But to each his/her own. While much of the media concentrates on finding deals, I want to reach out to the retailers and merchants who are hoping for a strong holiday sales season. So I’m sending links to helpful […]

Print Friendly, PDF & Email

Getting it write vs. getting it right

by Carl Natale on November 24, 2010

I have discovered the third rail of blogging. Last week I wrote Get over yourself. Stop being perfect. Write. Which drew an observation from TMIFred, “But I get beat up about my grammer and spelling;}” About six months ago, one of my 9 Ways to Improve Your Writing was “Don’t worry about grammar so much.” […]

Print Friendly, PDF & Email

Action is an important part of interaction

by Carl Natale on November 20, 2010

Sorry but I didn’t write this Friday like I promised. But after writing the blog entry about Bob O’Brien’s presentation at Social Media Breakfast, I had another writing commitment and a chauffering commitment to a teenager. But enough about me. You want to learn what Rob Hatch, COO at Human Business Works, had to say […]

Print Friendly, PDF & Email