Not too shabby
I had a great time at this morning’s Social Media Breakfast. There was a lot of good discussion about using social media to engage your customers. First, Bob O’Brien, vice president of Noyes, Hall & Allen Insurance, spoke about the tools he used to reach out to customers even though not all his customers could […]
James Murdoch, head of News Corp’s operations in Europe and Asia, created a lot of worrying last week by saying the iPad is cannabalizing print. Bloggers and journalists ran with it and quoted him extensively. All in all, it’s much attribution about nothing. In all the coverage and quoting, I didn’t see a single fact. […]
I hoard domain names. At this moment, I own 46 domain names. Some of those are .net, .me and .biz versions of the .coms I own. For example, CarlNatale.net. But generally what happens is that I get an idea and rush to my computer to grab the domain name. Then it sits for me to […]
Most publications use an editorial calendar to plan out their stories and features. An editorial calendar is published at the end of each year for the next year. It is developed by the editorial staff of magazines and details the planned coverage for the following year. Some newspapers and Internet sites are developing editorial calendars […]
The problem with newspapers is aggregation. Talk to a news publisher and you will hear a rant about the aggregators who capture the news and insert it into their advertising supported web sites. I find this a bit disingenuous because newspapers have been doing this for centuries. Yes, I know they employ armies of reporters […]
This should be a simple story. When Monica Gaudio wrote a history of apple pie, she owned the copyright. When Cooks Source magazine copied it, edited it and published it without anyone’s permission, they violated the copyright. Or maybe not? Here’s the response when Gaudio contacted the magazine: “Yes Monica, I have been doing this […]
Last week I was listening to Doug Hall motivate the MaineBiz Momentum Convention to innovate and strive to be meaningfully unique. There was a lot of good stuff there. While Doug was explaining how fear of failure got in the way, I got a text from the Pittsburgh Steelers that said: “Emmanuel Sanders is AFC […]
I picked up this cool piece of SWAG at the MaineBiz Momentum Convention last week. It’s plastic holder of tiny sticky notes. The strips come in seven colors – which should appeal to the organized labelers out there. It appeals to me because I’ve taken to using the tiny sticky strips as bookmarks for business […]
I agree there should be some sort of law against starting the holiday shopping season this early. But it’s still not too early to work up your holiday marketing plans. While you’re strategizing and crafting material, I want you to keep something in mind. There is one phrase I want you to remember: Tis the […]
If you like reading newspaper and periodical content for free, read as much as you can now. At least that’s what a publisher of a niche publication told me this week. It’s crazy to be putting it on the Web for free when they expect readers to buy the paper versions. And the aggregators are […]