Focus your mobile strategy on content not badges

by Carl Natale on December 13, 2010

So far, here’s what location-based apps can do for your customers: Foursquare lets you tell your “friends” where you are and become mayor of a business. (Does Gowalla do anything different?) Google Places and Yelp let you review the businesses you check into. SCVNGR rewards you for completing task at specific places. Shopkick gives you […]

How to post strong holiday sales

by Carl Natale on November 26, 2010

Happy Black Friday. It seems like a strange way to work off the Thanksgiving feast calories. But to each his/her own. While much of the media concentrates on finding deals, I want to reach out to the retailers and merchants who are hoping for a strong holiday sales season. So I’m sending links to helpful […]