C.C. Chapman puts on a good show. And I say that with the utmost respect and without any criticism. He is charismatic, engaging, passionate and smart. I say smart because I read Content Rules, the book he co-wrote with Ann Handley. It’s a solid book written by authors who agree with me. I loved the […]
content strategy
The goal is to expose your business name to as many people and search bots as possible. The more content you control, the less impact the negative content will have.
If you like reading newspaper and periodical content for free, read as much as you can now. At least that’s what a publisher of a niche publication told me this week. It’s crazy to be putting it on the Web for free when they expect readers to buy the paper versions. And the aggregators are […]
A community for Santas – What could go wrong?
by Carl Natale on December 16, 2010
Even though you have a great idea for a community, it doesn’t mean it’s going to be all holiday spirit. You never know what you’re going to get. It could be the greatest gift to mankind. Or a place for Scrooges to hang out.
Tagged as: Community, content strategy, reader comments