content strategy

C.C. Chapman puts on a good show. And I say that with the utmost respect and without any criticism. He is charismatic, engaging, passionate and smart. I say smart because I read Content Rules, the book he co-wrote with Ann Handley. It’s a solid book written by authors who agree with me. I loved the […]

What do you want to know about blogging?

by Carl Natale on January 13, 2011

I ask because I’m going to be speaking about blogging at the next Social Media Breakfast. Also on the agenda is Rich Brooks and Chantal Young. Here’s what they have to offer: Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte […]

A community for Santas – What could go wrong?

by Carl Natale on December 16, 2010

Even though you have a great idea for a community, it doesn’t mean it’s going to be all holiday spirit. You never know what you’re going to get. It could be the greatest gift to mankind. Or a place for Scrooges to hang out.

Creating content creates control

by Carl Natale on December 7, 2010

The goal is to expose your business name to as many people and search bots as possible. The more content you control, the less impact the negative content will have.

Why I want you to put your content behind a paywall

by Carl Natale on October 29, 2010

If you like reading newspaper and periodical content for free, read as much as you can now. At least that’s what a publisher of a niche publication told me this week. It’s crazy to be putting it on the Web for free when they expect readers to buy the paper versions. And the aggregators are […]