Is Facebook really necessary?

by Carl Natale on December 6, 2010

I’m usually in favor of starting the day with a good breakfast. But I have trouble swallowing this premise today:

“Your business can’t afford to not have a Facebook presence.”

via Secrets to Using Facebook to Market Your Business.


You know me. I’m a social media kind of guy. But I have to wonder if it’s a must have tool for every business.

What if your customers (or potential customers) aren’t on Facebook? Such people really do exist. Seems to me you need to know where your people are before you put any effort into Facebook. Or Twitter. Or YouTube.

So I’m really asking you. Am I off the rails here? Honestly. I’m looking for your comments telling me why I’m wrong.

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