Shopping walls are an interesting way that retailers can use QR codes to extend their brands and increase sales.
Mobile
I know I said that QR codes are stupid. But I never declared a death sentence for the “those square, mobile barcodes.” That would be Dan Frommer on BusinessInsider.com. His argument is based upon two parts. First, the process is cumbersome and probably non-intuitive. Second, there are smarter, easier technologies that will make QR codes […]
Honestly, I’m not celebrating the announcement that Google has removed QR codes from Places. Even though I’m on record declaring QR codes are dumb. I agree that Google Places isn’t the best use of the modern-day ink blots. Have you ever scanned a Google Places QR code displayed in a store window? I have. The […]
QR codes are stupid. And lazy. You can’t expect them to do much. After you scan the code on your smart phone, you get a web page with information. Basically they have the intelligence of a hyperlink in a web browser. Click on that link (or scan the QR code) you will be taken to […]
Have you tried Qik? It’s a video network and mobile app. It (and a few more apps) make it easy to take video with your smartphone and put it on the Internet. Live. Once you figure out how video works on your phone, it will be easier for you to post video than it will […]
So far, here’s what location-based apps can do for your customers: Foursquare lets you tell your “friends” where you are and become mayor of a business. (Does Gowalla do anything different?) Google Places and Yelp let you review the businesses you check into. SCVNGR rewards you for completing task at specific places. Shopkick gives you […]
There’s nothing wrong with developing a mobile website instead of a mobile app. You have to create the right tool for your audience. There may be some ways you can tweak your site so it acts more like an app: As smartphone sales continue to soar, more and more developers are focusing their efforts on […]
Let me get this straight. People are using Internet-enabled cell phones to primarily communicate with each other: For desktop Internet users, e-mail may be playing second-fiddle to the likes of Facebook and social games like FarmVille, but on mobile devices, e-mail is still number one. via How Mobile is Affecting the Way We E-mail. The […]
How bad can it be? If Google wants to ensure we can get whatever we want from the Internet, shouldn’t we celebrate? But the Google-Verizon proposal isn’t creating much celebration in the Interlands. Dan Gillmor has an interesting worry in his Salon column: The right way forward is to have sufficient bandwidth that we can […]
Janet Meiners Thaeler is highlighting specific examples of how businesses are using Foursquare: Pennsylvania lists over 100 tips and responses about places of interest in the state. They can be found by people on Foursquare and on their web site on Foursquare – www.foursquare.com/VisitPA. Their web site also has a Foursquare section. via Foursquare for […]