customer reviews

Focus your mobile strategy on content not badges

by Carl Natale on December 13, 2010

So far, here’s what location-based apps can do for your customers: Foursquare lets you tell your “friends” where you are and become mayor of a business. (Does Gowalla do anything different?) Google Places and Yelp let you review the businesses you check into. SCVNGR rewards you for completing task at specific places. Shopkick gives you […]

{ 0 comments }

Fight bad reviews with content

by Carl Natale on December 3, 2010

There is a family-owned business in Portland that I love. The service is good. They have the best quality products. I can’t find anything like it in Maine. Not everyone agrees. Someone has a beef with them. And this anonymous person wrote about it in a strange place on the Internet. Not in a blog. […]

{ 0 comments }