Not too shabby
I must apologize to Amy Vintinner, marketing manager at Sea Bags. I neglected her story when I wrote about C.C. Chapman’s presentation at Friday’s Social Media Breakfast. Because she’s doing good things with content. Favorite thing is taking photos of people using Sea Bags in the field and posting the photos on Facebook. That’s a […]
C.C. Chapman puts on a good show. And I say that with the utmost respect and without any criticism. He is charismatic, engaging, passionate and smart. I say smart because I read Content Rules, the book he co-wrote with Ann Handley. It’s a solid book written by authors who agree with me. I loved the […]
Maybe conversation is overrated. Which is a strange idea in this social media era. Tools are constantly evolving to let us talk with another. And there are a lot of sales reps who make their money because of their ability to talk with prospects and customers. So advice on using social media as engagement and […]
I confess that I never have read an Elmore Leonard book or story. That’s not a judgment. There are thousands of authors I haven’t read who deserve my time. But I can’t get to them. And something tells me I need to pick up a Leonard book. One of the reasons is that he is […]
I’m working on a presentation I’m giving next week for the Maine Chapter of the American Society for Training and Development. Somewhere toward the beginning I slip in the sentence, “Social media is a conversation happening online.” I then explain some examples. If I do it right, the audience will walk away with an understanding […]
At Friday’s Social Media Breakfast, there was quite a bit of discussion about tools that can help you monitor social media conversations and update your accounts. As much as I try to keep up with this, I have to admit so much was new to me. I have to thank Nathan O’Leary of Legacy Publishing […]
I understand the value of SEO. You need to use language that matches what your audience is entering into search engine queries. But sometimes you can go too far. Consider this paragraph from a post that pays more attention to keywords than readability: When you are looking for a merchant account to grow your business, […]
Why do you need to create a guide to the words describing what you do? When I worked in newspapers, we had style guides to help us decide which words to use. The entries contained grammar tips, spelling examples and definitions of terms. The guides answered a lot of questions about how to refer to […]
I’m guilty of killing trees. Despite all the searchability and coolness of digital documents, I insist on taking notes with paper and pen. And I’m not alone. Check the Twitter conversation generated by Social Media Breakfast and you will see a few references to the dead tree notebooks. I can’t speak for them but here […]
Focus on your ideal reader (customer) when writing. Keep your connection to him or her. That connection stands a better chance of transferring around the world than if you go generic.