C.C. Chapman puts on a good show. And I say that with the utmost respect and without any criticism. He is charismatic, engaging, passionate and smart. I say smart because I read Content Rules, the book he co-wrote with Ann Handley. It’s a solid book written by authors who agree with me. I loved the […]

Why you need to choose a model for your blog

by Carl Natale on February 18, 2011

It will help you write if you think of your blog as an instruction manual. That mindset helps you: Define your audience Choose your content Make it easier to blog That’s the model I chose to discuss at January’s Social Media Breakfast because it’s an easy idea to execute for the audience – mostly creative […]