There are a few more points from Friday’s Social Media Breakfast that are worth recapping. Create content that solves problems This is something that has been said here before. When I say to write instruction manuals for your customers, I’m parroting C.C. Chapman’s advice to “Solve, share but not shill.” It’s about knowing what questions […]
Content Rules
C.C. Chapman puts on a good show. And I say that with the utmost respect and without any criticism. He is charismatic, engaging, passionate and smart. I say smart because I read Content Rules, the book he co-wrote with Ann Handley. It’s a solid book written by authors who agree with me. I loved the […]