Content Rules

Four lessons about creating content

by Carl Natale on April 26, 2011

There are a few more points from Friday’s Social Media Breakfast that are worth recapping. Create content that solves problems This is something that has been said here before. When I say to write instruction manuals for your customers, I’m parroting C.C. Chapman’s advice to “Solve, share but not shill.” It’s about knowing what questions […]

Tagged as: , , , , , ,

{ 0 comments }

How to use QR codes to tell a story

by Carl Natale on April 25, 2011

I must apologize to Amy Vintinner, marketing manager at Sea Bags. I neglected her story when I wrote about C.C. Chapman’s presentation at Friday’s Social Media Breakfast. Because she’s doing good things with content. Favorite thing is taking photos of people using Sea Bags in the field and posting the photos on Facebook. That’s a […]

Tagged as: , , , , , ,

{ 0 comments }

Marketing doesn’t have to get in the way of social media

by Carl Natale on April 23, 2011

C.C. Chapman puts on a good show. And I say that with the utmost respect and without any criticism. He is charismatic, engaging, passionate and smart. I say smart because I read Content Rules, the book he co-wrote with Ann Handley. It’s a solid book written by authors who agree with me. I loved the […]

Tagged as: , , , ,

{ 3 comments }