Shopping walls are an interesting way that retailers can use QR codes to extend their brands and increase sales.
Again, I don’t hate QR codes. Just the stupid ones. And If you want to make sure I don’t hate yours, then you need to read this list of 5 QR code mistakes. Matthias Galica put some good thought into the list and is CEO of ShareSquare, which is in the business of mobile marketing […]
I know I said that QR codes are stupid. But I never declared a death sentence for the “those square, mobile barcodes.” That would be Dan Frommer on BusinessInsider.com. His argument is based upon two parts. First, the process is cumbersome and probably non-intuitive. Second, there are smarter, easier technologies that will make QR codes […]
Honestly, I’m not celebrating the announcement that Google has removed QR codes from Places. Even though I’m on record declaring QR codes are dumb. I agree that Google Places isn’t the best use of the modern-day ink blots. Have you ever scanned a Google Places QR code displayed in a store window? I have. The […]
QR codes are stupid. And lazy. You can’t expect them to do much. After you scan the code on your smart phone, you get a web page with information. Basically they have the intelligence of a hyperlink in a web browser. Click on that link (or scan the QR code) you will be taken to […]