QR codes

QR Codes: Can shopping walls boost your sales?

by Carl Natale on November 9, 2011

Shopping walls are an interesting way that retailers can use QR codes to extend their brands and increase sales.

Again, I don’t hate QR codes. Just the stupid ones. And If you want to make sure I don’t hate yours, then you need to read this list of 5 QR code mistakes. Matthias Galica put some good thought into the list and is CEO of ShareSquare, which is in the business of mobile marketing […]

How to tell if your QR code is stupid

by Carl Natale on July 8, 2011

I know I said that QR codes are stupid. But I never declared a death sentence for the “those square, mobile barcodes.” That would be Dan Frommer on BusinessInsider.com. His argument is based upon two parts. First, the process is cumbersome and probably non-intuitive. Second, there are smarter, easier technologies that will make QR codes […]

How to use QR codes to tell a story

by Carl Natale on April 25, 2011

I must apologize to Amy Vintinner, marketing manager at Sea Bags. I neglected her story when I wrote about C.C. Chapman’s presentation at Friday’s Social Media Breakfast. Because she’s doing good things with content. Favorite thing is taking photos of people using Sea Bags in the field and posting the photos on Facebook. That’s a […]

Why Google Places isn’t a smart use of QR codes

by Carl Natale on April 1, 2011

Honestly, I’m not celebrating the announcement that Google has removed QR codes from Places. Even though I’m on record declaring QR codes are dumb. I agree that Google Places isn’t the best use of the modern-day ink blots. Have you ever scanned a Google Places QR code displayed in a store window? I have. The […]

Why I’m bored with QR codes already

by Carl Natale on March 9, 2011

QR codes are stupid. And lazy. You can’t expect them to do much. After you scan the code on your smart phone, you get a web page with information. Basically they have the intelligence of a hyperlink in a web browser. Click on that link (or scan the QR code) you will be taken to […]