unicorns and rainbows

Maybe conversation is overrated. Which is a strange idea in this social media era. Tools are constantly evolving to let us talk with another. And there are a lot of sales reps who make their money because of their ability to talk with prospects and customers. So advice on using social media as engagement and […]

How unicorns and rainbows can sabotage your blog

by Carl Natale on December 10, 2010

The number of followers is not proof you’re an expert or guru, but it’s probably a good indicator that x amount of people believe the claim of authority you made.