LinkedIn is a great tool for business, and you can learn how to make it more valuable.
Inspiring Commerce
Your audience doesn’t want your online video to be perrfect. They want to learn something. Focus on giving them valuable content.
[youtube]HksR5A-3p4c[/youtube] Tobin Slaven is the founder of Mobile Marketing of Maine and one of the Maine experts who will be part of the panel I’m moderating at Social Media FTW Fall Conference. I’m really interested in talking to Tobin about how businesses can use social media and marketing. You can too. Join us for an […]
This is going to be a good session that will be about more than privacy.
I know I said that QR codes are stupid. But I never declared a death sentence for the “those square, mobile barcodes.” That would be Dan Frommer on BusinessInsider.com. His argument is based upon two parts. First, the process is cumbersome and probably non-intuitive. Second, there are smarter, easier technologies that will make QR codes […]
Probably my biggest takeaway from Friday’s Social Media Breakfast was the realization you are going to become journalists. Or at least be held to held to a pretty high standard when it comes to social media. I know this doesn’t seem to have anything to do with social media in highly regulated industries. But many […]
“This is a business soley based on trust.” That’s what Scott Whytock, owner of August Wealth Management, LLC, an investment advisory and financial planning firm, said about financial planning at Friday’s Social Media Breakfast on social media in highly regulated industries. That’s probably the most valuable thing I heard in the morning. Yes, all the […]
If you’re looking to use social media to increase sales, Jeff Molander has three good insights in HubSpot’s blog. But there is one key principle that you need to accept: There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, […]
The core benefit of content marketing is that it enables you to show people that you are an expert. You do this by sharing your knowledge and insight. Thanks to the Internet, we have countless ways – blogs, Twitter, email, etc. – to show that expertise. It also gives us access to audiences at an […]
There are a few more points from Friday’s Social Media Breakfast that are worth recapping. Create content that solves problems This is something that has been said here before. When I say to write instruction manuals for your customers, I’m parroting C.C. Chapman’s advice to “Solve, share but not shill.” It’s about knowing what questions […]