Writing Tips

Four reasons why paper beats digital notebooks

by Carl Natale on March 1, 2011

I’m guilty of killing trees. Despite all the searchability and coolness of digital documents, I insist on taking notes with paper and pen. And I’m not alone. Check the Twitter conversation generated by Social Media Breakfast and you will see a few references to the dead tree notebooks. I can’t speak for them but here […]

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Is your content right for the world?

by Carl Natale on February 7, 2011

Focus on your ideal reader (customer) when writing. Keep your connection to him or her. That connection stands a better chance of transferring around the world than if you go generic.

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Learning about content marketing from Teddy Roosevelt

by Carl Natale on January 10, 2011

Theodore Roosevelt was very media savvy and would have recognized social media and blogging as great tools to tell his story

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It doesn’t take magic to organize your writing

by Carl Natale on October 13, 2010

There’s an interesting glimpse into the mind of J.K. Rowling, the author of the Harry Potter books. Someone released an outline she made for several chapters of “Harry Potter and the Order of the Phoenix.” Each row is a chapter with columns for timeline and subplots. Rowling’s Harry Potter series is somewhat complicated. Each book […]

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How to write gooder

by Carl Natale on June 1, 2010

So I stepped into a bit of controversy when I wrote some tips meant to encourage people to write. Writing can be intimidating. Generating coherent thoughts and putting them on paper is a bit scary. For some people it’s on par with public speaking. To help take some of the intimidation out of it, I […]

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