Maybe conversation is overrated. Which is a strange idea in this social media era. Tools are constantly evolving to let us talk with another. And there are a lot of sales reps who make their money because of their ability to talk with prospects and customers. So advice on using social media as engagement and […]

7 e-mail marketing takeaways from Social Media Breakfast

by Carl Natale on February 27, 2011

There were some pretty good lessons shared at Friday’s Social Media Breakfast on e-mail marketing. Let me dive right into some takeaways: Everyone has an e-mail inbox And we’re obsessive about it. Always checking it. That kind of attention is gold. That’s part of what makes e-mail marketing so valuable. But watch for changes. People […]