Inspiring Commerce

Just in case you don’t know how an anchor affects your prices, you need to read this explanation: “Any time you have to estimate a numerical value, it turns out you’re very susceptible to the power of suggestion,” says William Poundstone, author of the new book Priceless: The Myth of Fair Value (and How to […]

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Three things you can do to become a better speaker

by Carl Natale on August 17, 2010

If you’re going to run a small business, you’re going to have to get comfortable speaking in front of people. I don’t care how you do it, you’re going to have to be in front of someone explaining your business. Some people rather would be eaten by piranhas. Too bad. They can overcome this. Start […]

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Why no one really wants a social media strategy

by Carl Natale on August 16, 2010

Before you pitch a Facebook page or social media strategy to a client, you need to read this on-target, succinct blog entry by Chris Brogan. Here’s the first paragraph that should be your guide: Here’s how I sell social media to companies: “I want to help you get more leads, and/or more sales.” When they […]

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How to make your ideas successful

by Carl Natale on August 13, 2010

Nice breakdown from The Netsetter on the importance of market research when developing business ideas. Coming up with new business ideas is easy. But the hard work that follows can stop budding entrepreneurs in their tracks. You actually have to start taking action and get the ball rolling with your business idea – dreaming about […]

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What’s good for tourism is for all of Maine

by Carl Natale on August 12, 2010

Maine Public Broadcasting Network has a story about a report that calls for some infrastructure improvements that can improve tourism throughout the state: The Maine Center for Economic Policy recommends investing $100 million over 5 years to beautify downtowns, expand high-speed internet access and improve roads. via Maine News Archive. I have to say that […]

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When Starbucks announced it would make wifi free in its cafes, the news was greeted with a lot of yawns. Free wifi at a coffee shop was nothing new. Starbucks merely was trying to catch up to local competitors. Here’s a bit of news that will cure the yawns better than one of their expensiccinos. […]

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How your price can be a feature

by Carl Natale on August 11, 2010

Tim Berry compares two stock photo revenue models. They are both used by the same company. One is a subscription model. You pay a monthly fee to use photos. The other is a credit-based model. You buy x amount of credit which is applied when you need photos. Neither model cannibalizes the other because each […]

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Getting customer feedback doesn’t have to hurt

by Carl Natale on August 10, 2010

You shouldn’t ask questions you don’t want the answers to. The same advice applies to feedback. When we ask for it, we really want to hear how good we are. Of course if we avoid feedback, we don’t have to hear the bad news. But there’s a real good argument for embracing feedback (even the […]

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How neutral is the Google-Verizon proposal?

by Carl Natale on August 10, 2010

How bad can it be? If Google wants to ensure we can get whatever we want from the Internet, shouldn’t we celebrate? But the Google-Verizon proposal isn’t creating much celebration in the Interlands. Dan Gillmor has an interesting worry in his Salon column: The right way forward is to have sufficient bandwidth that we can […]

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Social media terminology can sound a little creepy. When you get a bunch of emails about people who are following you or want to be your friends, you kind of feel like you’re setting yourself up for stalking. You can use this stalking behavior to attract clients with Twitter: Don’t get me wrong. There’s nothing […]

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