How to get more clients through stalking – in a good way

by Carl Natale on August 9, 2010

Social media terminology can sound a little creepy. When you get a bunch of emails about people who are following you or want to be your friends, you kind of feel like you’re setting yourself up for stalking.

You can use this stalking behavior to attract clients with Twitter:

Don’t get me wrong. There’s nothing wrong with following friends and peers, but if you want to use your Twitter account to find work you also need to be following current clients and potential clients.

Take a look through your prospect list and ask yourself the following questions:

  • Who would I like to do a project with?
  • Do they have a Twitter account?
  • Am I following them on Twitter?

via How to Really Use Twitter to Find More Freelance Work | FreelanceFolder.

So let’s stop using the word stalking and go with targeting. What you’re doing is identifying prospects and getting to know them.

Don’t just use this on Twitter. Try connecting on LinkedIn and other social networks they use.



Then engage.

How you pitch them is up to you. Some people will tell you don’t need to deliver a pitch. Let them come to you once they find out what you offer. It depends on what selling style works for you.

But if you take the time to listen and understand a prospect, they shouldn’t mind a pitch that works for them.

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