by Carl Natale on January 3, 2011
There are two types of people writing blog posts: Bloggers People who have a blog because someone (like me) told them they need one for their business I’m a blogger, and I’m writing this post for those who fit into the second type. It’s not a bad thing to be a non-blogger with a blog. [...]
Tagged as:
Blogging,
Chris Brogan,
Ideas,
newsletter,
On Blogging,
passive income
by Carl Natale on August 16, 2010
Before you pitch a Facebook page or social media strategy to a client, you need to read this on-target, succinct blog entry by Chris Brogan. Here’s the first paragraph that should be your guide: Here’s how I sell social media to companies: “I want to help you get more leads, and/or more sales.” When they [...]
Tagged as:
Chris Brogan,
Social Media
by Carl Natale on June 28, 2010
Business owners don’t want Facebook pages, Twitter accounts or websites even. They want to improve their businesses. That may mean attracting new customers, cutting costs or increasing prices. This new social media order is a set of tools to achieve those goals. So don’t try to sell tools. Sell the gain. And simplify it for [...]
Tagged as:
Chris Brogan,
Problem Solving,
Simplify
