Not too shabby
George Smith takes a swing at a recent report that recommends investing in experiential tourism. On a broad stroke I have to say that I agree. Invest in roads and communications so visitors have easier access to rural areas. A new report issued by the Maine Center for Economic Policy (MECEP) once again touts ecotourism […]
Starbucks is looking to add more products to supermarket shelves. Finding new ways to grow is critical for Starbucks, which struggled in recent years after a strategy of growing by rapidly opening new stores had run its course. When the economy turned sour and many consumers could no longer afford pricey coffee drinks, Starbucks retrenched, […]
This is a great lesson on coffee pricing: Smuckers, which sells Folgers and Millstone coffees, recently said it was raising its prices because of the higher cost of beans. Starbucks, on the other hand, said it would absorb the higher cost of beans without raising prices. “You see it much more in the grocery store […]
One of the most interesting and confusing aspects of business is pricing. I do not have a handle on it and I appreciate anything I can learn about pricing strategies. I have two stories to compare. Each is about “we will beat our competitors’ prices” strategies. Putting a floor on estimates Blogger Jeff Zbar has […]
Here’s something we shouldn’t forget: Very simply, in cases where private profits and public interests are aligned, the idea of corporate social responsibility is irrelevant: Companies that simply do everything they can to boost profits will end up increasing social welfare. In circumstances in which profits and social welfare are in direct opposition, an appeal […]
The Internet really has changed how we buy a car. We’re much more savvy about the car and price when we walk onto a lot because of Internet research. Chris Brogan has a interesting story of why he bought a Camaro from Motorphilia, an Internet car dealer. He has a lot of thoughts about what’s […]
Mashable has some great (10) tips for managing communities: Community managers, who come in all shapes and sizes depending on the company and its mission, are often the online face of their companies, and more increasingly, offline as well. They’re the social strategist, community builder, storyteller, marketer, product manager, designer and evangelist rolled all into […]
I was going through my messenger bag looking for inspiration. That’s when I realized I used a lot of paper for someone who’s life and work was online. About the same time, fellow WorkAwesome.com blogger Abhijeet Mukherjee wrote about going paperless. This made me think real hard about how much paper I used and wrote […]
I almost fell out of my chair when my dad asked me if I had Skype. He wanted to use it for video chatting with me since we don’t see each other a lot. It shouldn’t have surprised me that my parents warmed up to video chat before I did. They have been early adopters […]
I found a nice example of how to make your web forms more inviting. Instead of simply presenting a mostly-white page with some boxes and terse labels, some sites create conversations with blanks for you to insert your information. A while ago, I came across a unique registration form built by Jeremy Keith for his […]