How to create social commerce

by Carl Natale on February 8, 2012

This is how these things should work. Dear Foursquare and LivingSocial: Thanks for the Ad! (Seriously, Thanks for the Ad.) Daily-deal guys and location services are supposed to link up and produce shopping bliss. That hasn’t happened, yet. But this is what it could look like …

Focus your mobile strategy on content not badges

by Carl Natale on December 13, 2010

So far, here’s what location-based apps can do for your customers: Foursquare lets you tell your “friends” where you are and become mayor of a business. (Does Gowalla do anything different?) Google Places and Yelp let you review the businesses you check into. SCVNGR rewards you for completing task at specific places. Shopkick gives you […]

3 ways to get more good customer reviews

by Carl Natale on December 6, 2010

This is a tough time to be in business. Not because of the global economy. I’m talking about the Internet. Sure the Internet does all kinds of wonderful things for anyone with something to sell. But it allows every customer to become a reviewer. It’s incredibly easy for a disgruntled customer to give you some […]

How to use Foursquare to promote tourism

by Carl Natale on July 19, 2010

Janet Meiners Thaeler is highlighting specific examples of how businesses are using Foursquare: Pennsylvania lists over 100 tips and responses about places of interest in the state. They can be found by people on Foursquare and on their web site on Foursquare – Their web site also has a Foursquare section. via Foursquare for […]