Focus your mobile strategy on content not badges

by Carl Natale on December 13, 2010

So far, here’s what location-based apps can do for your customers: Foursquare lets you tell your “friends” where you are and become mayor of a business. (Does Gowalla do anything different?) Google Places and Yelp let you review the businesses you check into. SCVNGR rewards you for completing task at specific places. Shopkick gives you […]

I don’t know how much the New York Times is paying David Pogue, but it’s not enough. He’s an incredibly talented writer who has a knack for explaining what we need to know. And he’s a pioneer as a multimedia journalist. He sets the bar high for all of us. OK, maybe the NYT compensates […]