Yelp

Focus your mobile strategy on content not badges

by Carl Natale on December 13, 2010

So far, here’s what location-based apps can do for your customers: Foursquare lets you tell your “friends” where you are and become mayor of a business. (Does Gowalla do anything different?) Google Places and Yelp let you review the businesses you check into. SCVNGR rewards you for completing task at specific places. Shopkick gives you […]

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3 ways to get more good customer reviews

by Carl Natale on December 6, 2010

This is a tough time to be in business. Not because of the global economy. I’m talking about the Internet. Sure the Internet does all kinds of wonderful things for anyone with something to sell. But it allows every customer to become a reviewer. It’s incredibly easy for a disgruntled customer to give you some […]

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