instruction manual

Four lessons about creating content

by Carl Natale on April 26, 2011

There are a few more points from Friday’s Social Media Breakfast that are worth recapping. Create content that solves problems This is something that has been said here before. When I say to write instruction manuals for your customers, I’m parroting C.C. Chapman’s advice to “Solve, share but not shill.” It’s about knowing what questions […]

I’m qualified to write this because I’m one of the blogging experts presenting at this morning’s Social Media Breakfast. It’s not like I’m being censored. But I only have 20 minutes to talk. Which seems like a long time until you start to make slides for everything you know. So I spent most of my […]

Guidelines that help you write your blog

by Carl Natale on January 25, 2011

Sometimes it’s a struggle to figure out what to write in your blog. There are some decisions you need to make first. What is your brand? Before you write a word, you need to understand what is your brand. That defines what you will deliver to your customers. And that is what you need to […]

* We buy solutions that help us improve our lives.
* How do you help your customers improve their lives?
* Turn your blog into an instruction manual
* People are searching for answers to their questions not your business