There are a few more points from Friday’s Social Media Breakfast that are worth recapping. Create content that solves problems This is something that has been said here before. When I say to write instruction manuals for your customers, I’m parroting C.C. Chapman’s advice to “Solve, share but not shill.” It’s about knowing what questions […]
Sometimes it’s a struggle to figure out what to write in your blog. There are some decisions you need to make first. What is your brand? Before you write a word, you need to understand what is your brand. That defines what you will deliver to your customers. And that is what you need to […]
* We buy solutions that help us improve our lives.
* How do you help your customers improve their lives?
* Turn your blog into an instruction manual
* People are searching for answers to their questions not your business