Inspiring Commerce

A troll by any other name…

by Carl Natale on March 1, 2014

So what makes you think that requiring real identities will clean up reader comments?

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Three anthropologists walked into a Starbucks

by Carl Natale on September 15, 2013

I don’t need a degree in anthropology to tell you that the local Starbucks staff is very friendly and well trained in welcoming customers. But apparently it helped three anthropologists figure out that Starbucks was friendlier than local coffee shops in Boston. What’s really interesting is how Kevin Hartnett begins writing about it in […]

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How to survive the office holiday party

by Carl Natale on December 14, 2012

You have to love the company holiday party. Really. You have to love it or it can affect your career. Employers want their kindness and genorousity appreciated. Kind of like “The floggings will continue until morale improves.” So before you take a shot of liquid courage at the next holiday party, read this guide to […]

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Why the best negotiating tips are ridiculous

by Carl Natale on March 22, 2012

I was surprised to learn how valuable it is to start negotiations miles apart from your opponent.

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Dilbert will be banned until morale improves

by Carl Natale on February 23, 2012

This is a great Marketplace/Freakonomics report on employee morale. Love the part about using the number of Dilbert comics posted on walls as a way to determine morale. So why not ban Dilbert as a way to improve morale? If you think that’s stupid, then why is it any smarter for a company to tighten […]

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How to create social commerce

by Carl Natale on February 8, 2012

This is how these things should work. Dear Foursquare and LivingSocial: Thanks for the Ad! (Seriously, Thanks for the Ad.) Daily-deal guys and location services are supposed to link up and produce shopping bliss. That hasn’t happened, yet. But this is what it could look like …

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Make tweets, not war over who owns a Twitter account

by Carl Natale on January 3, 2012

Last week I examined a battle between a blogger and his former employer about who owns a Twitter account. I didn’t think it was shaping up to be a landmark case. And it looked like the former employer should have owned it. That opinion is base upon my experience as @MaineBusiness. Or to be more […]

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How valuable are Twitter followers?

by Carl Natale on December 27, 2011

If your employees are running your social media accounts, do you really own those accounts? If the answer is obvious, why is suing former employee Noah Kravitz? is an ecommerce site selling mobile phones that also has a blog. Kravitz wrote for the blog and the Twitter account @PhoneDog_Noah. While tweeting, he gained […]

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QR Codes: Can shopping walls boost your sales?

by Carl Natale on November 9, 2011

Shopping walls are an interesting way that retailers can use QR codes to extend their brands and increase sales.

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Learn what to do and don’t do when promoting your brand on Twitter.

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