If you’re looking to use social media to increase sales, Jeff Molander has three good insights in HubSpot’s blog.
But there is one key principle that you need to accept:
There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services, or size. It is the key to selling more with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn, and blogs. The key is to focus on solving customers’ problems first and choosing technology or “social space” later.
Yes, I emphasized “focusing on solving customers’ problems.” I just can’t say it enough.
