C.C. Chapman puts on a good show. And I say that with the utmost respect and without any criticism. He is charismatic, engaging, passionate and smart. I say smart because I read Content Rules, the book he co-wrote with Ann Handley. It’s a solid book written by authors who agree with me. I loved the […]
Carl Natale
I confess that I never have read an Elmore Leonard book or story. That’s not a judgment. There are thousands of authors I haven’t read who deserve my time. But I can’t get to them. And something tells me I need to pick up a Leonard book. One of the reasons is that he is […]
Honestly, I’m not celebrating the announcement that Google has removed QR codes from Places. Even though I’m on record declaring QR codes are dumb. I agree that Google Places isn’t the best use of the modern-day ink blots. Have you ever scanned a Google Places QR code displayed in a store window? I have. The […]
QR codes are stupid. And lazy. You can’t expect them to do much. After you scan the code on your smart phone, you get a web page with information. Basically they have the intelligence of a hyperlink in a web browser. Click on that link (or scan the QR code) you will be taken to […]
I understand the value of SEO. You need to use language that matches what your audience is entering into search engine queries. But sometimes you can go too far. Consider this paragraph from a post that pays more attention to keywords than readability: When you are looking for a merchant account to grow your business, […]
Why do you need to create a guide to the words describing what you do? When I worked in newspapers, we had style guides to help us decide which words to use. The entries contained grammar tips, spelling examples and definitions of terms. The guides answered a lot of questions about how to refer to […]
I’m guilty of killing trees. Despite all the searchability and coolness of digital documents, I insist on taking notes with paper and pen. And I’m not alone. Check the Twitter conversation generated by Social Media Breakfast and you will see a few references to the dead tree notebooks. I can’t speak for them but here […]