I’m qualified to write this because I’m one of the blogging experts presenting at this morning’s Social Media Breakfast. It’s not like I’m being censored. But I only have 20 minutes to talk. Which seems like a long time until you start to make slides for everything you know. So I spent most of my […]
Carl Natale
Sometimes it’s a struggle to figure out what to write in your blog. There are some decisions you need to make first. What is your brand? Before you write a word, you need to understand what is your brand. That defines what you will deliver to your customers. And that is what you need to […]
Blogging is bacon to search engines. They can’t resist blogs – which also can encourage customer loyalty and retention. But do not blog unless you can convert readers into customers
* We buy solutions that help us improve our lives.
* How do you help your customers improve their lives?
* Turn your blog into an instruction manual
* People are searching for answers to their questions not your business
I find a lot of people asking me how often they should update their blogs. Part of me wants to tell them that they should blog as often as possible. The more they blog, they more content they create. Which means: That’s better for SEO value. More people should be able to find your blog. […]
There are three topics that just about everyone wants to read about: Sex Food Danger It would be great to blog about any of these topics. Your topics are traffic magnets. But most of us are writing about more mundane, everyday subjects. Like what you sell. You can try metaphors and analogies. “Three ways our […]
You’re not being honest if you say you hate jargon. You love it. You use it all the time. You love it because: It’s efficient: Jargon is code for commonly-discussed concepts. Using jargon saves time in communications. It identifies us: Using jargon shows we belong to a sub-culture. Using jargon says “I’m one of you.” […]