Not too shabby
What do you do when your product becomes the poster child for one of America’s biggest problems? That’s the question the corn industry faces. Use of high fructose corn syrup is down. People worry that it has too many calories and that it’s a processed food product. So they’re buying less food made with it. […]
I know it’s The Onion. It’s satire. But I say they’re onto something. Hoping to win the business of those who just need to get out of the house for a while and clear their heads, the Hertz Corporation unveiled a new service Monday that allows customers to rent a car for as briefly as […]
Have you figured out Facebook yet? It’s a little daunting to figure out how to use it to connect with customers. First, the good news: based on its study of 1,500 Facebook users, ExactTarget concluded that 38 percent of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average […]
Apple is inserting a social network called Ping into iTunes. It will allow music fans to connect and follow musicians. It sounds pretty powerful. Apple should make sharing your music interests as easy as buying your music. And it gives the musicians a way to market directly to fans and find new fans. If this […]
How do entrepreneurs succeed? Jay Goltz has 10 things that he says will lead you to success: 1. Look for opportunities to do something better than just about everyone else. 2. Accept risk as a necessary evil. It makes for much less competition. 3. Act responsibly to customers, employees and vendors. 4. Goals aren’t enough. […]
I’ve been using mind maps lately to plan my ideas and work on projects. After researching the options, I picked MindNode and wrote about the options for WorkAwesome.com: Like I said, I use it plan ideas. I start with the idea name as the center node (topics are called nodes) and create nodes for tasks […]
If you want to start your own business online, all you need is a computer and a few bucks for hosting fees. Sort of. Glenn Allsopp shares some really good lessons from his first 18 months as an Internet entrepreneur. There are a lot of really good nuggets but he has an excellent point about […]
You must read Roger Dooley’s post on how marketing can divide people and exploit that. It’s why Apple has become a religion: In neuromarketing terms, our brains are hardwired to WANT to be in one or more groups. Brands that can be positioned to put their customers into a group will find that their efforts […]
Coffee bars are the new trend in peddling expensiccinos: Instead of idling at a chair, customers at these establishments stand or perch on a stool to down a cappuccino or an iced coffee at the counter. By doing away with the comfy seats, roomy tables and working outlets that many customers now seem to believe […]
It seems to a cliche to say that the woman does all the shopping in the relationship. There is some research that finds that when men and women in a relationship act as partners in a purchase, the woman is key: And further, Marti Barletta notes that even though men are present and appear in […]