Not too shabby
Logos don’t have to be fancy. So I balked when I first saw a comparison of diamonds and logos. But the analogy works very well. A great logo is like a diamond in that it catches your eye immediately. That’s why I’ve put together the 5 C’s of logo design. Clear Clean Concise Color Creative […]
Information isn’t hard to find thanks to the Internet. We should thank Google for that. Their search algorithms have made information easy to uncover. That has created a world that allows us and makes it advantageous for us to share the information for free. And there is plenty of it. We’re swimming in it. This […]
I know Twitter and Facebook drive a lot of traffic to websites – especially news sites. But e-mail still rocks as a traffic driver. Don’t believe me. Try it for yourself. See how much your traffic increases. But how are you going to tell if it works? First, you need something like Google Analytics to […]
Blogging can be an effective marketing strategy that attracts prospects to your business. But there’s another way to use to find customers before you start the business. If you can find that customer need or needs, I recommend starting a blog or web site and building an audience of people interested in those topics. Do […]
What attracts students to apply to certain colleges? Roger Dooley looks at the primary motivation for college applicants: Personal branding. Basically he says that students want to go to a college with a brand that fits into the brand they want to project. An equally important part of the brand effect is that these high […]
Chris Brogan has a must read about personal branding in his blog. He outlines a plan to rock your brand in 2011, but I say it’s good advice to act upon now. Here are a few takeaways and spin on Chris’ advice: “Branding is a promise”: These four words form the center of your branding. […]
Blockbuster – no surprise – is filing for Chapter 11. The stores are going to stay open while it tries to renegotiate debt and cut costs. It’s in this mess because it can’t compete as a distributor of DVDs. Mashable does a nice job of summarizing the problem: It’s the same thing that’s been happening […]
I’m recovering from my hangover this morning from Wednesday’s Social Media FTW conference. No I didn’t drink too many beers during the post-conference networking. But I brought home a head full of takeaways, questions and regrets. So bear with me as I work through them in this post Regret: I’m sorry Coach Deb When Deb […]
Twitter is scheduling a major upgrade of its website. Because of its minimalist approach (140 characters and nothing more), Twitter has been a text medium. It all changes soon. Soon you will be able to see all those videos and photos that people are tweeting about without clicking through the shortened URLs. This video does […]
I’m an online guy. I believe the Internet is revolutionizing how we collect information. It has so many advantages over print publications. So when the Lorin Stein, editor of the The Paris Review, says they’re predominantly a paper magazine and will stay that way, I have to say that I agree. Here he is explaining […]