Mike Daisey says he’s an artist, and his story about the working conditions of the Chinese workers who make iPhones doesn’t have to be 100 percent true.
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Apple
You must read Roger Dooley’s post on how marketing can divide people and exploit that. It’s why Apple has become a religion: In neuromarketing terms, our brains are hardwired to WANT to be in one or more groups. Brands that can be positioned to put their customers into a group will find that their efforts […]
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