Mike Daisey says he’s an artist, and his story about the working conditions of the Chinese workers who make iPhones doesn’t have to be 100 percent true.
Apple
You must read Roger Dooley’s post on how marketing can divide people and exploit that. It’s why Apple has become a religion: In neuromarketing terms, our brains are hardwired to WANT to be in one or more groups. Brands that can be positioned to put their customers into a group will find that their efforts […]