Should I have written this headline first?

by Carl Natale on September 16, 2010

There’s a very good post on three things your blog needs if it’s going to work for your business: Point of view Really great headlines Calls to action Anne Handley nails it. But when she talks about headlines, she adds this: One trick I almost always follow is this one: Write the headline before you […]

I know it’s The Onion. It’s satire. But I say they’re onto something. Hoping to win the business of those who just need to get out of the house for a while and clear their heads, the Hertz Corporation unveiled a new service Monday that allows customers to rent a car for as briefly as […]

I don’t know how much the New York Times is paying David Pogue, but it’s not enough. He’s an incredibly talented writer who has a knack for explaining what we need to know. And he’s a pioneer as a multimedia journalist. He sets the bar high for all of us. OK, maybe the NYT compensates […]