There were some pretty good lessons shared at Friday’s Social Media Breakfast on e-mail marketing. Let me dive right into some takeaways: Everyone has an e-mail inbox And we’re obsessive about it. Always checking it. That kind of attention is gold. That’s part of what makes e-mail marketing so valuable. But watch for changes. People […]
Carl Natale
If you want to get more people to read your blog, here are three blogging tips that will help. Make a list Promising a finite list of tips or ideas is blogging gold. It lets people know you have specific advice and it ends. Putting the number of list items in your title tells readers […]
It’s not you. It’s your content strategy. That’s the message from ExactTarget, an Internet marketing company. They did a study of why we unlike, unfollow and unsubscribe from e-mail, Facebook and Twitter marketing. It’s a pretty interesting look at why we object to the messages we ask to receive and stop reading them. Here’s what’s […]
It will help you write if you think of your blog as an instruction manual. That mindset helps you: Define your audience Choose your content Make it easier to blog That’s the model I chose to discuss at January’s Social Media Breakfast because it’s an easy idea to execute for the audience – mostly creative […]
Focus on your ideal reader (customer) when writing. Keep your connection to him or her. That connection stands a better chance of transferring around the world than if you go generic.
Content curation is the act of monitoring many sources of content and sharing only the best sources.
When it comes time to publish a blog post, it’s easier to finish something you started on a previous day if you write every day.
There are four ways external links can help your business.