[slideshare id=6737510&doc=smbme-110128135700-phpapp01] I thoroughly enjoyed explaining blogging strategy at Friday’s Social Media Breakfast. Anytime I can speak about blogging for business, I have a great time. More importantly, the audience got a lot of great information to help them. I did learn a few things about blogging and presenting. Here are a few of my […]
Social Media
What I learned while sharing my blogging lessons
by Carl Natale on January 30, 2011
Learning about content marketing from Teddy Roosevelt
by Carl Natale on January 10, 2011
Theodore Roosevelt was very media savvy and would have recognized social media and blogging as great tools to tell his story
Tagged as: book, content, self publishing, Social Media, storytelling, Teddy Roosevelt, Writing Tips
Is anybody going to hear you on social media?
by Carl Natale on December 23, 2010
If you’re wondering if you should be doing social media, you’re asking the wrong question. That’s because you’re not going to get a good answer. Best I have is “Maybe.” The question you need to ask: “Who should I be selling to?” This is Marketing 101. Define your market. Decide who are your customers. Now […]
Tagged as: Social Media
What experts can learn at Social Media Breakfast
by Carl Natale on December 21, 2010
Someone asked me why I go to the Social Media Breakfasts. Surely I must know everything about social media. Not really. There are a lot of people doing some good work in social media, and I learn from their experience. Honestly, that’s only a small part of why I go to these breakfasts. And I’m […]
Tagged as: Ideas, market research, Networking, Social Media, Social Media Breakfast
Social media best practices you need to know
by Carl Natale on December 20, 2010
Can you guess where I was Friday? Let me describe the scene. I sat at a table with about six other people. We had a few conversations. Some were about business. Some were about holiday shopping. And some conversations were more like debates. There were probably about seven tables in the room hosting similar conversations. […]
Tagged as: best practices, Networking, Social Media, Social Media Breakfast
How do you cover all the information?
by Carl Natale on December 14, 2010
If you want an example of how social media is changing how information gets distributed, look at the National Football League. Consider these paragraphs from an Associated Press roundup of NFL action (The added emphasis is mine): Running back Tashard Choice apologized via Twitter to anyone bothered by him asking Eagles quarterback Michael Vick for […]
Tagged as: Gathering Knowledge, Social Media
Is Facebook really necessary?
by Carl Natale on December 6, 2010
I’m usually in favor of starting the day with a good breakfast. But I have trouble swallowing this premise today: “Your business can’t afford to not have a Facebook presence.” via Secrets to Using Facebook to Market Your Business. Really? You know me. I’m a social media kind of guy. But I have to wonder […]
Tagged as: Facebook, Social Media
Fight bad reviews with content
by Carl Natale on December 3, 2010
There is a family-owned business in Portland that I love. The service is good. They have the best quality products. I can’t find anything like it in Maine. Not everyone agrees. Someone has a beef with them. And this anonymous person wrote about it in a strange place on the Internet. Not in a blog. […]
Tagged as: Blogging, customer reviews, customer service, Social Media
Action is an important part of interaction
by Carl Natale on November 20, 2010
Sorry but I didn’t write this Friday like I promised. But after writing the blog entry about Bob O’Brien’s presentation at Social Media Breakfast, I had another writing commitment and a chauffering commitment to a teenager. But enough about me. You want to learn what Rob Hatch, COO at Human Business Works, had to say […]
Tagged as: #smbme, customer service, filter, Human Business Works, Rob Hatch, Social Media
How an insurance agent makes content count
by Carl Natale on November 19, 2010
I had a great time at this morning’s Social Media Breakfast. There was a lot of good discussion about using social media to engage your customers. First, Bob O’Brien, vice president of Noyes, Hall & Allen Insurance, spoke about the tools he used to reach out to customers even though not all his customers could […]
Tagged as: #smbme, engaging customers, Social Media