Normally, I’m dismissive of intellectuals who dismiss social media to prove their intellectual chops. So I circled the wagons as I started reading Small Change: Why the revolution will not be tweeted by Malcolm Gladwell in The New Yorker. He starts out with a moving account of how lunch-counter protests became an important part of […]
Social Media
Why Twitter will not change the world
by Carl Natale on September 29, 2010
Death to the RSS reader, long live RSS
by Carl Natale on September 13, 2010
Much is being made of the decision to pull the plug on Bloglines. For the past few years it has been run by Ask.com. They’re blaming social media. And quite a few people agree. Likely to blame is that people are increasingly turning to services like Facebook and Twitter to manage what they read instead […]
Tagged as: Blogging, Bloglines, RSS, Social Media
Why no one really wants a social media strategy
by Carl Natale on August 16, 2010
Before you pitch a Facebook page or social media strategy to a client, you need to read this on-target, succinct blog entry by Chris Brogan. Here’s the first paragraph that should be your guide: Here’s how I sell social media to companies: “I want to help you get more leads, and/or more sales.” When they […]
Tagged as: Chris Brogan, Social Media
How to get more clients through stalking – in a good way
by Carl Natale on August 9, 2010
Social media terminology can sound a little creepy. When you get a bunch of emails about people who are following you or want to be your friends, you kind of feel like you’re setting yourself up for stalking. You can use this stalking behavior to attract clients with Twitter: Don’t get me wrong. There’s nothing […]
Tagged as: Freelance, Marketing, Social Media, Twitter
Is Twitter changing anything?
by Carl Natale on July 17, 2010
As usual, John Dickerson has a very thoughtful piece in Slate. This examines how prominent Republicans are using Twitter: The most successful adopter is Sarah Palin on Facebook. She’s been posting messages on the social network for months. This week she endorsed Karen Handel in the Republican primary in Georgia, which drew a sharp response […]
Tagged as: conversation, Politics, Social Media, Twitter
Why #WickedWednesday
by Carl Natale on May 26, 2010
Well I’m declaring this #WickedWednesday in Twitter. I know someone already has declared it. But I’m taking it over for my own selfish purposes. What am I going to do with it? Well I’m going to show very little extra originality and mimic #FollowFriday – but two days earlier. This is the day I’m going […]
Tagged as: Social Media, Twitter
Social media helps customers tell stories
by Carl Natale on May 18, 2010
If anyone was born for social media marketing, I would have to say it’s Heather Wasklewicz. She uses tools such as Twitter and Facebook to market Stabilicers for 32North. “I love stories and hearing people’s stories,” she said at Friday’s Social Media Breakfast. Heather gave one of three presentations at the monthly gathering. All were […]
Tagged as: maine day trip, Social Media, Social Media Breakfast, stailicers, sunday river
Anyone know where all the MySpace users went?
by Carl Natale on May 6, 2010
The Nielsen Company has some interesting stats on social network growth. Facebook and Twitter Post Large Year over Year Gains in Unique Users . Facebook dominates Twitter and LinkedIn in users and growth. It’s hard to feel sorry for MySpace – never liked it. I have to wonder where all those users are going. I […]
Tagged as: Facebook, LinkedIn, MySpace, Social Media, Twitter