The core benefit of content marketing is that it enables you to show people that you are an expert. You do this by sharing your knowledge and insight. Thanks to the Internet, we have countless ways – blogs, Twitter, email, etc. – to show that expertise. It also gives us access to audiences at an […]
self publishing
I am writing this post Monday morning. May 2. 2011. This must be pretty important information because Martyn Chamberlin says the date is one of the six biggest problems with our blogs: Early on, I decided to remove every single date on my blog, including the comments. As a result, when folks read something I […]
The number of followers is not proof you’re an expert or guru, but it’s probably a good indicator that x amount of people believe the claim of authority you made.
The goal is to expose your business name to as many people and search bots as possible. The more content you control, the less impact the negative content will have.
I’m recovering from my hangover this morning from Wednesday’s Social Media FTW conference. No I didn’t drink too many beers during the post-conference networking. But I brought home a head full of takeaways, questions and regrets. So bear with me as I work through them in this post Regret: I’m sorry Coach Deb When Deb […]