self publishing

Your audience doesn’t want your online video to be perrfect. They want to learn something. Focus on giving them valuable content.

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Meet social media expert Tobin Slaven

by Carl Natale on August 19, 2011

[youtube]HksR5A-3p4c[/youtube] Tobin Slaven is the founder of Mobile Marketing of Maine and one of the Maine experts who will be part of the panel I’m moderating at Social Media FTW Fall Conference. I’m really interested in talking to Tobin about how businesses can use social media and marketing. You can too. Join us for an […]

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This is going to be a good session that will be about more than privacy.

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This is cool. I’m going to be moderating a panel of social media experts at the Social Media FTW Fall Conference. These are three people who will present their unique perspectives on using social media and answer your questions. Let me introduce the panel to you: Alexandra Munier is the blogger responsible for Broke 207 […]

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Again, I don’t hate QR codes. Just the stupid ones. And If you want to make sure I don’t hate yours, then you need to read this list of 5 QR code mistakes. Matthias Galica put some good thought into the list and is CEO of ShareSquare, which is in the business of mobile marketing […]

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How to tell if your QR code is stupid

by Carl Natale on July 8, 2011

I know I said that QR codes are stupid. But I never declared a death sentence for the “those square, mobile barcodes.” That would be Dan Frommer on BusinessInsider.com. His argument is based upon two parts. First, the process is cumbersome and probably non-intuitive. Second, there are smarter, easier technologies that will make QR codes […]

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You may never be off the clock when on social media

by Carl Natale on June 27, 2011

Probably my biggest takeaway from Friday’s Social Media Breakfast was the realization you are going to become journalists. Or at least be held to held to a pretty high standard when it comes to social media. I know this doesn’t seem to have anything to do with social media in highly regulated industries. But many […]

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Base your business on trust not social media

by Carl Natale on June 24, 2011

“This is a business soley based on trust.” That’s what Scott Whytock, owner of August Wealth Management, LLC, an investment advisory and financial planning firm, said about financial planning at Friday’s Social Media Breakfast on social media in highly regulated industries. That’s probably the most valuable thing I heard in the morning. Yes, all the […]

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What I’m learning from medical coding

by Carl Natale on June 2, 2011

I just wanted to let you know about a new gig I’m working. The title is community editor at ICD10Watch.com. It’s a site owned by MedTech Media, a Maine-based publisher of health related news and information. The site is a niche site that focuses on ICD-10 – a new set of codes to designate your […]

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I found some good links you can use to improve your writing and create engaging content for your business. I’m sharing the links via Twitter but want to explain why I think these resources are worth your attention. Ten Common Writing Mistakes This is a pretty good discussion with Valerie Khoo about writing tips. She […]

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