Not too shabby
Business owners don’t want Facebook pages, Twitter accounts or websites even. They want to improve their businesses. That may mean attracting new customers, cutting costs or increasing prices. This new social media order is a set of tools to achieve those goals. So don’t try to sell tools. Sell the gain. And simplify it for […]
I went out to eat last night in this dingy hole in the wall. Yes it looked run down from the outside. But inside it was very clean. The waitress was wonderful. She was friendly and steered me away from the food that wasn’t so good. What I did order was excellent. It tasted like […]
If anyone was born for social media marketing, I would have to say it’s Heather Wasklewicz. She uses tools such as Twitter and Facebook to market Stabilicers for 32North. “I love stories and hearing people’s stories,” she said at Friday’s Social Media Breakfast. Heather gave one of three presentations at the monthly gathering. All were […]
I’m working for the site MaineNewsSimply.com as a content consultant. It’s a fun gig. Creating strategies and working with news. So it’s no surprise that I disagree with Al Diamon’s analysis in his Media Mutt blog. I know this is a bit late to be a response but I’m going to point out a few […]
The Nielsen Company has some interesting stats on social network growth. Facebook and Twitter Post Large Year over Year Gains in Unique Users . Facebook dominates Twitter and LinkedIn in users and growth. It’s hard to feel sorry for MySpace – never liked it. I have to wonder where all those users are going. I […]
Twitter has been around long enough that I forget that there are people who don’t much about it. They may know enough to be interested in its potential though. If you’re new to Twitter or trying to explain it to a client, start with Tweeting 101: A Twitter Cheat Sheet from Web Worker Daily. It’s […]
There is a kind of scary story in BusinessWeek about a computer program that writes sports stories. Feed the scores and stats into it and it will spit out a story. Not a great story but a story nonetheless. Does this mean I’m in danger of becoming extinct? I don’t think so. It’s all pretty […]
I must thank Arthur Fink for answering a lingering question: What is a creative worker? I don’t mean creative as in “That’s such a creative display you made.” I mean a person who is part of the creative economy. In short, a creative. Arthur defined the creative as anyone who creates intellectual property. And that […]
I was a community organizer before President Obama made it cool. While he did it to make poor people’s lives better, I was doing it to build page views for online newspapers. Now we know why I never will be president. I must admit that I made a lot of mistakes and had some successes. […]
Ning offered free community tools to organizations. You could add quickly some membership-based tools such as forums, newsletters and blogs to your website. It was almost a no-brainer for some clubs and small businesses. It was free. Note that I use the past tense to describe Ning. It’s now a fee-based service. Mashable has an […]