People want simple things

by Carl Natale on June 28, 2010

Business owners don’t want Facebook pages, Twitter accounts or websites even. They want to improve their businesses. That may mean attracting new customers, cutting costs or increasing prices. This new social media order is a set of tools to achieve those goals.

So don’t try to sell tools. Sell the gain. And simplify it for the prospect. As usual, Chris Brogan boils it down very well. Very simply.

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