An entrepreneur’s biggest asset just might be his or her brand – especially when they are small businesses. But that brand can help them become titans of industry: Now that I’m a small-business consultant, I work with aspiring entrepreneurs who are attempting to market everything from bottled water and snack foods to toys, clothes, jewelry […]
Brands
I was a community organizer before President Obama made it cool. While he did it to make poor people’s lives better, I was doing it to build page views for online newspapers. Now we know why I never will be president. I must admit that I made a lot of mistakes and had some successes. […]