Innovating Media

Insights into how technology is disrupting the business and culture of media – especially journalism.

Learning about content marketing from Teddy Roosevelt

by Carl Natale on January 10, 2011

Theodore Roosevelt was very media savvy and would have recognized social media and blogging as great tools to tell his story

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How unicorns and rainbows can sabotage your blog

by Carl Natale on December 10, 2010

The number of followers is not proof you’re an expert or guru, but it’s probably a good indicator that x amount of people believe the claim of authority you made.

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Creating content creates control

by Carl Natale on December 7, 2010

The goal is to expose your business name to as many people and search bots as possible. The more content you control, the less impact the negative content will have.

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Newspapers are not being eaten by iPads

by Carl Natale on November 18, 2010

James Murdoch, head of News Corp’s operations in Europe and Asia, created a lot of worrying last week by saying the iPad is cannabalizing print. Bloggers and journalists ran with it and quoted him extensively. All in all, it’s much attribution about nothing. In all the coverage and quoting, I didn’t see a single fact. […]

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Do newspapers need a new business model to survive?

by Carl Natale on November 5, 2010

The problem with newspapers is aggregation. Talk to a news publisher and you will hear a rant about the aggregators who capture the news and insert it into their advertising supported web sites. I find this a bit disingenuous because newspapers have been doing this for centuries. Yes, I know they employ armies of reporters […]

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Why Twitter will not change the world

by Carl Natale on September 29, 2010

Normally, I’m dismissive of intellectuals who dismiss social media to prove their intellectual chops. So I circled the wagons as I started reading Small Change: Why the revolution will not be tweeted by Malcolm Gladwell in The New Yorker. He starts out with a moving account of how lunch-counter protests became an important part of […]

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Why you should have gone to Social Media FTW

by Carl Natale on September 23, 2010

I’m recovering from my hangover this morning from Wednesday’s Social Media FTW conference. No I didn’t drink too many beers during the post-conference networking. But I brought home a head full of takeaways, questions and regrets. So bear with me as I work through them in this post Regret: I’m sorry Coach Deb When Deb […]

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How to bring civility to comments

by Carl Natale on September 17, 2010

Reader comments are like the weather. Everyone loves to complain about it. But no one has a clue about how it works. But Howard Owens is one of the pioneers in online news. I’ve been following his thoughts since I began my online career. He has a strong grasp of strategy. So when Howard has […]

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Why Twitter.com needs to change

by Carl Natale on September 15, 2010

Twitter is scheduling a major upgrade of its website. Because of its minimalist approach (140 characters and nothing more), Twitter has been a text medium. It all changes soon. Soon you will be able to see all those videos and photos that people are tweeting about without clicking through the shortened URLs. This video does […]

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Tell me why you can’t trust bloggers again

by Carl Natale on August 30, 2010

Everyone knows bloggers are lazy. Either we’re just making this stuff up or we don’t bother to do any real reporting. Today, Mike Wise of the Washington Post proved it. Wise is a real journalist. His columns get printed onto paper and thrown into puddles in people’s driveways. So he has to be practicing the […]

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