personal branding

Personal branding is a tricky issue because if you do it too well, you can hurt yourself. This is why. Your personal brand depends on what you have done. And the only way to turn that into money is to keep working because customers want you to solve their problems. If you build value for […]

Should your business depend on your personal branding?

by Carl Natale on October 5, 2010

An entrepreneur’s biggest asset just might be his or her brand – especially when they are small businesses. But that brand can help them become titans of industry: Now that I’m a small-business consultant, I work with aspiring entrepreneurs who are attempting to market everything from bottled water and snack foods to toys, clothes, jewelry […]

Why your customers’ personal branding is your business

by Carl Natale on September 29, 2010

What attracts students to apply to certain colleges? Roger Dooley looks at the primary motivation for college applicants: Personal branding. Basically he says that students want to go to a college with a brand that fits into the brand they want to project. An equally important part of the brand effect is that these high […]