Is it time to polish your logo?

by Carl Natale on October 4, 2010

Flickr photo by cliff1066™Logos don’t have to be fancy. So I balked when I first saw a comparison of diamonds and logos. But the analogy works very well.

A great logo is like a diamond in that it catches your eye immediately. That’s why I’ve put together the 5 C’s of logo design.

  1. Clear
  2. Clean
  3. Concise
  4. Color
  5. Creative

via The 5 C’s of Logo Design | The Mogul Mom.

If you follow these five criteria while designing a logo, you will have a simple symbol for your brand. The simpler the image, the more places you can use it.

You can shrink it into a favicon for your website or avatar for social media. It can be printed or copied in black and white when consumers want to distribute your content. It will fit on a business card or billboard.

You need one image you can use across all media to preserve branding consistency.

Is your logo polished enough to do that?

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