writing

How to find blog ideas when inspiration is lacking

by Carl Natale on December 15, 2010

I don’t know what to write today. I have no blog ideas. So I’m going to skip writing today. I tried. Honestly. Here’s where I looked: RSS Feeds: I have an impressive library of RSS feeds that I monitor. That’s where I found this great post on finding blog ideas from  Duct Tape Marketing. Which […]

What does a glossary define?

by Carl Natale on December 2, 2010

It’s like I’m speaking a different language. I use words common in fields I follow that you don’t understand. You’re not stupid. You just don’t expose yourself to the same content I do. That’s why you read this blog. To find out what I learn. It doesn’t help that I use words I make up […]

Why takeaways are so important to your business

by Carl Natale on December 1, 2010

I loved writing each day in my former blog The Takeaway. It was a collection of tips and advice I found for small business owners. A takeaway is what I learned from an experience or someone’s message. That’s why you will often find the words “here are my takeaways” in many of my blog posts […]

What you’re really doing is selling apples to audiences

by Carl Natale on November 30, 2010

One of my favorite family games is Apples to Apples. It consists of two decks of cards: Green cards have adjectives on each, and red cards have nouns. Players hold several red cards. The dealer lays out a green card on the table. Each player, except for the dealer, tries to match a noun in […]

Is it noise or is it signal?

by Carl Natale on November 29, 2010

Sometimes if you’re not solving the problem, you’re making it worse. The trouble is that we don’t always know how to tell the difference between solutions and complications. Seth Godin noted this very succinctly in an eye-opening post: I was talking to a colleague about all the noise out there in the world, all the […]

Getting it write vs. getting it right

by Carl Natale on November 24, 2010

I have discovered the third rail of blogging. Last week I wrote Get over yourself. Stop being perfect. Write. Which drew an observation from TMIFred, “But I get beat up about my grammer and spelling;}” About six months ago, one of my 9 Ways to Improve Your Writing was “Don’t worry about grammar so much.” […]

Get over yourself. Stop being perfect. Write.

by Carl Natale on November 15, 2010

You need to stop trying to be perfect. It’s keeping you from writing. It’s an excuse not to write. People set incredibly high standards that they can’t meet. Then they don’t have to write. Even when they decide to match the standards, they spend too much time worrying about their writing. It turns writing into […]

Writing better directions for tourists

by Carl Natale on July 20, 2010

Before you tell someone where to go, make sure you’re following these simple steps: Who are you really writing for? People who are not from here, maybe not even from this country. People who don’t know the shorthand and common names for things. Your visitors will try to match up your directions to maps, to […]

7 Deadly Blog Writing Sins

by Carl Natale on July 17, 2010

When it comes to the internet, there’s one golden rule that stands head and shoulders above the others: content is king. Although there are other types of content out there that you could post on your blog, that usually means you need to write great blog posts. Here are those sins, and how you can […]