Not too shabby
I’m doing my best to avoid using the word expert. It’s got too much baggage. I understand there’s a lot to gain by being seen as an expert. Notice that when you follow this approach, your audience views you as an expert, not simply as a pushy vendor. Your audience will be disposed to do […]
I was raised by a middle school librarian. Along with a love of books, she passed along a love for categorization. It seems almost obvious. You put books about the same subjects together. So when I started blogging, it seemed natural to put posts about the same subjects together. The blog as a library seemed […]
I agree there should be some sort of law against starting the holiday shopping season this early. But it’s still not too early to work up your holiday marketing plans. While you’re strategizing and crafting material, I want you to keep something in mind. There is one phrase I want you to remember: Tis the […]
I got some great tips for picking a name for your new business. These tips are worth reading for one simple reason: Entrepreneurs regret. One more reason why spending calories on picking a great name is important: It’s a one-time cost to get a great name — but the benefit is forever. Conversely, if you […]
Good steps for establishing a process that will help you win worthwhile projects: Take Control. Determine the Problem to Be Solved. Learn More About the Prospective Client. Learn More About the Work. Check for Budget. Avoid Jumping Through Hoops. Ask for the Work. via 7 Secrets to Winning Better Projects — Faster | FreelanceFolder.
Apparently there’s a lot more to customer loyalty programs than offering 10 percent off. According to a study conducted by Bain & Co., although 80 percent of companies believe they offer a superior customer experience, only 8 percent of their customers agree. Based on a recent study of 200 companies worldwide, we’ve identified six steps […]
Good insights from Pandora founder Tim Westergren on starting a digital business. The second tip on being able to adapting to trends: The company’s mobile app strategy shift began with the release of its iPhone application in 2008. With that single decision, the company discovered that, in fact, it is more a mobile company than […]
Stop me if you heard this. No not because I can get sued. You see it’s possible to re-tell a joke that someone else wrote. There is no copyright on jokes. But the delivery is another matter. So a comedian’s performance of a joke can be protected. It takes more than words to be funny. […]
Personal branding is a tricky issue because if you do it too well, you can hurt yourself. This is why. Your personal brand depends on what you have done. And the only way to turn that into money is to keep working because customers want you to solve their problems. If you build value for […]
An entrepreneur’s biggest asset just might be his or her brand – especially when they are small businesses. But that brand can help them become titans of industry: Now that I’m a small-business consultant, I work with aspiring entrepreneurs who are attempting to market everything from bottled water and snack foods to toys, clothes, jewelry […]