How to start a digital business

by Carl Natale on October 15, 2010

Good insights from Pandora founder Tim Westergren on starting a digital business. The second tip on being able to adapting to trends:

The company’s mobile app strategy shift began with the release of its iPhone application in 2008. With that single decision, the company discovered that, in fact, it is more a mobile company than anything else — mobile now accounts for 50% of the business — and one poised to capitalize on music listeners transitioning from broadcast radio to internet radio.

via 6 Tips on Starting a Digital Business from the Founder of Pandora.

Trends can be tricky. In this case, Pandora adapted to one that could have made it the Friendster of Internet radio.

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