Good insights from Pandora founder Tim Westergren on starting a digital business. The second tip on being able to adapting to trends:
The company’s mobile app strategy shift began with the release of its iPhone application in 2008. With that single decision, the company discovered that, in fact, it is more a mobile company than anything else — mobile now accounts for 50% of the business — and one poised to capitalize on music listeners transitioning from broadcast radio to internet radio.
via 6 Tips on Starting a Digital Business from the Founder of Pandora.
Trends can be tricky. In this case, Pandora adapted to one that could have made it the Friendster of Internet radio.
