How Netflix uses tags to increase engagement

by Carl Natale on January 14, 2024

The unique tagging system seems to do a lot of heavy lifting when it comes to getting people to watch a show or movie.

I was raised by a middle school librarian. Along with a love of books, she passed along a love for categorization. It seems almost obvious. You put books about the same subjects together. So when I started blogging, it seemed natural to put posts about the same subjects together. The blog as a library seemed […]