What I Learned Today

If ebooks continue to outsell the deadtree…

by Carl Natale on February 8, 2012

If ebooks continue to outsell the deadtree versions (which isn't exactly happening yet), what happens to bookshelves? Has anyone checked with Ikea if sales have gone down? E-Books Outsell Print For Majority Of Titles On USA Today Bestseller List USA Today is reporting a post-holiday e-book “surge,” with 32 of the top 50 titles on […]

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This is going to be the way of the future…

by Carl Natale on February 8, 2012

This is going to be the way of the future. We will have a wireless account and be able to use multiple devices on it. Think of it like a Google account that you can access from different computers and phones. One phone number will be connected to your car, camera, telephone, laptop and television. […]

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Excellent list about serving a community…

by Carl Natale on February 8, 2012

Excellent list about serving a community. If I can offer an 11th point: Stop arguing about what is journalism. You community doesn't care. They want to learn. Ten things journalists can do to reinvent journalism, the new list | Howard Owens Ten things journalists can do to reinvent journalism, the new list. Posted on January […]

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This is about PhoneDog.com vs. Noah Kravitz…

by Carl Natale on February 8, 2012

This is about PhoneDog.com vs. Noah Kravitz. That's the battle over the Twitter account Kravitz used while working for PhoneDog.com. When he left the company, he changed the name of the account and kept tweeting. This is seen as a landmark battle over who owns a twitter account but I say it raises questions about […]

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Why your fans are breaking up with you

by Carl Natale on February 21, 2011

It’s not you. It’s your content strategy. That’s the message from ExactTarget, an Internet marketing company. They did a study of why we unlike, unfollow and unsubscribe from e-mail, Facebook and Twitter marketing. It’s a pretty interesting look at why we object to the messages we ask to receive and stop reading them. Here’s what’s […]

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Why takeaways are so important to your business

by Carl Natale on December 1, 2010

I loved writing each day in my former blog The Takeaway. It was a collection of tips and advice I found for small business owners. A takeaway is what I learned from an experience or someone’s message. That’s why you will often find the words “here are my takeaways” in many of my blog posts […]

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What you’re really doing is selling apples to audiences

by Carl Natale on November 30, 2010

One of my favorite family games is Apples to Apples. It consists of two decks of cards: Green cards have adjectives on each, and red cards have nouns. Players hold several red cards. The dealer lays out a green card on the table. Each player, except for the dealer, tries to match a noun in […]

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How to use a filter to stay informed without wasting time

by Carl Natale on November 23, 2010

I like to talk about filters. But what are they? I see a filter as a process that separates interesting, informative and reliable content from everything else that bombards us daily. Let me show you an example. I have Google Reader organized by folders. The folder I label “Inspiring Commerce” has more than 70 sources […]

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How to make your content as good as gold

by Carl Natale on November 22, 2010

I admit to having trouble understanding why gold is so valuable. Yes I know it’s pretty. And it’s kind of hard to find. But why do critics of U.S. monetary policy love to rant about going back to the gold standard? Right now our money is good only because the government promises it will be […]

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Sexy, Dangerous Bacon

by Carl Natale on November 17, 2010

I knew that title would get you to read this. Why? Well first consider this tweet I saw this week: [blackbirdpie id=”4179926110445568″] Honestly, I’m not surprised. Tim Horton’s sells caffeine, sugar and fat – which are major mood elevators. That’s why people have such strong attachments to coffee shops. So Tim Horton’s (and Dunkin Donuts) […]

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