Track and listen to your loyal customers

by Carl Natale on October 15, 2010

Apparently there’s a lot more to customer loyalty programs than offering 10 percent off.

According to a study conducted by Bain & Co., although 80 percent of companies believe they offer a superior customer experience, only 8 percent of their customers agree. Based on a recent study of 200 companies worldwide, we’ve identified six steps to developing a fool-proof customer loyalty program:

via Foolproof Your Customer Loyalty Program – BusinessWeek.

The thread that runs through these tips is communication with the customers. Keep listening and track the information.

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