Apparently there’s a lot more to customer loyalty programs than offering 10 percent off.
According to a study conducted by Bain & Co., although 80 percent of companies believe they offer a superior customer experience, only 8 percent of their customers agree. Based on a recent study of 200 companies worldwide, we’ve identified six steps to developing a fool-proof customer loyalty program:
The thread that runs through these tips is communication with the customers. Keep listening and track the information.
