customer loyalty

Track and listen to your loyal customers

by Carl Natale on October 15, 2010

Apparently there’s a lot more to customer loyalty programs than offering 10 percent off. According to a study conducted by Bain & Co., although 80 percent of companies believe they offer a superior customer experience, only 8 percent of their customers agree. Based on a recent study of 200 companies worldwide, we’ve identified six steps […]