Innovating Media

Insights into how technology is disrupting the business and culture of media – especially journalism.

PressBooks attempts to simplify ebook publishing

by Carl Natale on January 17, 2012

Pressbooks Demo Deck View more presentations from Hugh McGuire PressBooks wants to do for book publishing what WordPress does for website updating: Simplify it so anyone can do it. And it aims to do that by creating a book-publishing tool out of WordPress. The idea is that WordPress is a content management system that is […]

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The problem isn’t that Google Maps is putting limits on how many times your maps can load. The problem is that businesses cannot rely on free services remaining free.

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How to fix the wrong problem with online newspapers

by Carl Natale on October 27, 2011

  Scroll is an app that lets non-coders make webpages look like what they would design for a print page. Never mind that doesn’t always work from the users’ point of view. Megan Garber at the Nieman Journalism Lab is right that newspaper web pages are bland and templatized. She seems to argue that newspaper […]

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Social Media FTW: Why you need to go to my panel today

by Carl Natale on September 22, 2011

I am very proud to introduce to you this panel of experts on social media today at the Social Media FTW Fall Conference. First off we have Tobin Slaven, owner of Mobile Marketing Maine. He has an interesting perspective on how small businesses can use social media to present their personal brands. It can give […]

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Social Media: Not just for breakfast anymore

by Carl Natale on September 12, 2011

There is a lot everyone can learn by going to Maine social media events.

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Learn what to do and don’t do when promoting your brand on Twitter.

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LinkedIn is a great tool for business, and you can learn how to make it more valuable.

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Your audience doesn’t want your online video to be perrfect. They want to learn something. Focus on giving them valuable content.

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Meet social media expert Tobin Slaven

by Carl Natale on August 19, 2011

[youtube]HksR5A-3p4c[/youtube] Tobin Slaven is the founder of Mobile Marketing of Maine and one of the Maine experts who will be part of the panel I’m moderating at Social Media FTW Fall Conference. I’m really interested in talking to Tobin about how businesses can use social media and marketing. You can too. Join us for an […]

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This is going to be a good session that will be about more than privacy.

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